“The best way to predict your future is to create it”
Peter Drucker
Digital marketing for me is more than sales conversions, it's a creation. It's a place where a user is meeting with the creator. The business owner, the artist, the practitioner. It can be a very powerful tool to make your brand stand out and make your customer know you and your offering better.
Digital can be overwhelming, it's a space that did not really exist 20 years ago and even 10 years ago it was still in nappies. So much has changed and it keeps growing in a rapid pace. If you are not online, you can miss out on a lot. How to navigate through it? That's where I can help you and your small business.
Your online presence starts with a modern website. It's your business card. It can be very powerful to bring more customers in. There are two scenarios where I come in:
- Building a brand new website from scratch with a brand new content, I use Wix or SquareSpace in most cases depending on the complexity of the website
- Re-designing an existing website that can be upgraded to the most current templates with refreshed content
What I most care about is:
- User Experience (UX) and easy navigation
- Sales conversions, so we have customers landing on your website actually go and buy your product or service
- Aesthetics and brand alignment
- SEO (Search Engine Optimisation) so you can be easily found on Google, more traffic comes in = more potential new clients
- Analytics, knowing your website performance is key to understand your sales and get insights for improvements
- Additional content creation that should not be missed, i.e. a blog or live chat
- Attention to detail - broken link or not well connected form? No way.
My experience thought me that even small changes make an impact. With multiple A/B testing on commercial websites, for example I have learnt that bringing forward and visualising Product Offers or Benefits is a very effective way to get a customer more interested in your offering. Even small things like 3-5 FAQs instead of 10 FAQs can improve your conversions. I will bring this expertise to your website to help you grow.
I am available to answer any questions and tailor my services to your needs. I can help you with one big change or small change, we can work on a project basis or regularly month by month. I am very flexible and easy to work with.
I can make digital easy for your business.
Contact me: sophiesdigitalconsulting@gmail.com
Next article to come: How to bring customers to your website?
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